Sketches
Vectorized artwork
final concept
CCA Promotras Brochure
The CCA (Center for Community Advocacy) in Salinas needed a brochure to promote their annual Promotras Mother's Day Fundraiser. The campaign honors women who volunteer their time to become trained as health leaders in their communities. The floral illustrations draw inspiration from the historical associations of a rose that embody strength and courage, similarly to these women. The bright colors are inspired by the lively and colorful tones of the hispanic culture. Standing out amongst other mail pieces, this brochure drove engagement to support the CCA's promotras community.