Sketches
Vectorized artwork
final concept
CCA Promotras Brochure
The CCA (Center for Community Advocacy) in Salinas needed a brochure to promote their annual Promotras Mother's Day Fundraiser. The campaign honors women who volunteer their time to become trained as health leaders in their communities. The floral illustrations draw inspiration from the historical associations of a rose that embody strength and courage, similarly to these women. The bright colors were inspired by the bold and colorful nature of hispanic patterns and are used to draw attention to this piece when it mail piece when it arrives.