Following their 10 year anniversary, the BESIGN Sustainable Design University kick started the development of a fablab, known as the BeLab on the university campus. They wanted the space to have its own identity that told its story of promoting sustainable innovation within the school and the wider community.
The final branding system for the BeLab incorporates a bold color palette and synergic set of shapes and patterns that reflect the innovative and collaborative spirit of the lab, while paying homage to the University brand.
The new brand system has started being used in a new website and in spaces around community to promote the fablab as a resource in helping students and professionals test and develop impact-focused work, while forming connections in the community.
