Kayak Essentials Brand Identity
Matt & Nick, an experienced pair of kayak enthusiasts and instructors, were looking to refresh their brand identity for Kayak Essentials, an outdoor experience company offering high quality coaching events, courses and resources in Wales. The new identity modernizes their visual messaging and sets them apart from brands with similar offerings in the surrounding area. The new brand package includes a set of guidelines and use examples to show how the updated brand elements can cohesively work together in different settings.