Inspiration
INITIAL CONCEPTS
chosen CONCEPT
COLOR EXPLORATION
FINAL COLOR PALETTE
collateral
Source branding
Source is a spa and wellness center designed to give women a space to connect and rejuvenate. It's not only a sanctuary, but a community. The transformation and restoration women experience from visiting the center inspire the butterfly form that makes up the Source logo. The color palette represents the calm and meditative qualities that cascade throughout the space, and the delicate serifs of the main word mark are subtle enough to let the main mark shine through.