The Good Business Network of Washington (previously known as SeattleGood) is a staple nonprofit organization in the city, pivotal in helping to promote the local economy and small business growth for over 15 years.
The Good Gala is one of their key annual events, that helps to raise operating funds for the organization while fostering important brand recognition and relationship building.
The their promotions team tasked me with developing a new identity for their 2024 gala. They wanted something to reflect the joyful, celebratory nature of this special year; marking their 15th anniversary of being an active organization.